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Anglophone Musicians Learn Production, Marketing Strategies 

By Laquinez Arrey* — Some 100 English-speaking musicians from Northwest and Southwest Regions were recently trained on professional music production and marketing strategies in Yaounde under the auspices of the Association of Cameroon English-speaking Musicians, ACEM, in collaboration with the US Embassy in Cameroon. The artists were, among others, drilled on music marketing strategies and how to expose their products on the internet.  They were also trained on how to raise funds for music production and the various methods to produce video clips.

According to ACEM President, Francis Ateh Bazore, the success of artists from the two regions has been highly limited due to the absence of music schools in those regions, which has compelled most musicians to rely on their raw talents. “Most of them have been producing works that are not sufficiently competitive in our markets,’’ Ateh said.

It is for this reason, Ateh Bazore continued, that professionals in music were solicited to hone the skills of artists so as to produce competitive musical albums. Participants at the workshop lauded the initiative and said there has been a remarkable improvement in the quality of teaching this year, compared to the first edition. Participants also discussed better ways to fight piracy, which was identified as one of the major barriers to the success of musicians in the country.

*(ASMAC Student On Internship)

First published in The Post print edition no 01463

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